AI Insights · Timothy · October 2022
Top 5 Film & Television Apps on Android in Kenya in Q3 2022
Explore the performance of the top 5 film and television apps on Android in Kenya during Q3 2022, based on weekly downloads and active users.
During the third quarter of 2022, the top 5 film and television applications on the Android platform in Kenya demonstrated intriguing trends in weekly downloads and active users. This data, sourced from Sensor Tower, provides insights into the app market dynamics in Kenya.
Netflix saw a notable fluctuation in its weekly downloads, starting at around 81K at the end of June and experiencing a dip to approximately 48.6K by late July. However, it rebounded to peak at nearly 98.9K in the week of September 19. The app's weekly active users showed a slight decline from about 455.7K in late June to 434.5K by the end of July, but eventually rose to around 466.4K in mid-September before settling at 451.6K in the last week of the quarter.
Airtel TV displayed a spike in weekly downloads in mid-July, reaching over 18K, and another peak in mid-September at about 19.4K. However, downloads dropped significantly to around 5.7K by the end of September. The app's weekly active users increased from around 16.1K at the end of June to a high of nearly 24.7K in late July, then fluctuated before ending the quarter at about 15.7K.
StarTimes ON-Live TV, Football experienced growth in weekly downloads, peaking at approximately 21K in early August. Despite a dip to around 7.5K in early September, it recovered to 11.8K by the end of the month. Weekly active users saw a rise from 16.6K at the end of June to a peak of 28.7K in early August, then fluctuated, ending the quarter at about 21.8K.
MyDStv Africa had a notable increase in weekly downloads, reaching around 20K in the first week of August, before declining to about 6.5K by the end of September. Active users grew from 93.7K at the end of June to a peak of 124.9K in early August, then fluctuated and settled at approximately 93.9K by the end of the quarter.
K24 Plus showed a significant rise in weekly downloads, peaking at around 27.9K in early August. After a dip to about 4.6K in early September, downloads increased again to approximately 6.8K by the end of September. The app's active users consistently hovered around the 600K mark, peaking at 644.5K in early August and ending the quarter at about 591K.
For more detailed insights and comprehensive data, visit Sensor Tower.